Hardwood furniture retailer Oak Furniture Land has been told that a TV advert must not be broadcast after a complaint found that prices regarding the product on screen were misleading.

Oak Furniture Land ran an advert on TV in April promoting its bank holiday sale claiming that ‘solid hardwood sideboards’ were on offer ‘from £249’. The ad featured a voice-over stating the price, as well as a graphic displaying the amount. The ad also displayed smaller text stating that the product on display was actually ‘£449’.

When asked Mr Vic Smith from Vic Smith Beds (shops in Enfield, Southgate, and Whetstone ) said: This is great news. It’s what I have been saying for years, the so-called big boys in the furniture / bed trade must play fair! The public aren’t stupid, be open and upfront; it works for my shops, they should try it some time.